What is PPC (Pay Per Click)?
Pay Per Click – PPC is an online advertising model used to drive traffic to your website using paid promotions.
PPC is a model in which the advertiser pays a certain amount of money to the ad publisher every time the ad is clicked by a user.
Pay-per-click services are generally associated with search engines like Google Ads, Microsoft Advertising (Bing Ads), etc.
In recent times, the PPC advertising model has been adopted by some of the leading social media platforms like Facebook, LinkedIn, Twitter, and Pinterest.